Holiday lighting is the natural winter service for an exterior cleaning company. The ladders, the crew, the insurance and the customer list are already there. What makes it difficult is that the entire year happens in about ten weeks, and the booking decisions are made weeks before the first light goes up.
By the time a homeowner sees lights on their neighbor's roof in late November, your calendar is either full or it is not, and there is no time left to fix it. Holiday lighting is won on early booking, deposits taken in advance and a clean reactivation of last year's list, all of which happen months before anyone is thinking about Christmas.
A homeowner who had lights installed last year and liked them will rebook at a rate no cold audience can match. Reaching that list in August or September, before they have thought about it, is the cheapest booked revenue available anywhere in this business. Most operators send that message in November, if at all.
A slow site with one page trying to cover every service is the most expensive thing on this list, because it quietly loses the traffic everything else works to earn. A remodel is usually the first thing we fix.
Late summer. Early booking campaigns in August and September cost a fraction of what November costs and they let you take deposits before the competition has started thinking about it.
Yes. A confirmed date without a deposit is not a booking, and in a ten week season a cancellation you cannot backfill is real lost revenue. Building deposit collection into the booking flow solves it.
It fits better than almost any other add on. Same ladders, same crew, same insurance profile and largely the same customer list, filling the months when wet work stops.
Pick a time and we will map your growth together. Or send a quick text if you would rather start there.